Democratizing Small Business Acquisitions

Private Market Labs versus

With its cutting-edge SMB Match, an AI-driven tool tailored for exacting deal facilitation, Private Market Labs is poised to challenge established players like This innovative approach positions Private Market Labs as a formidable competitor in the realm of small business transactions.

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Choose To Work With The Best

Whether you’re guided by precise search parameters or simply exploring options, Private Market Labs, with its innovative SMB Match algorithm, offers an enhanced search experience compared to, despite the notable presence and influence of the latter in the marketplace.

Head-to-head Comparison:


Deal Identification System

Number of Deals Available


Specific Broker Insights

Industry Data / Publications

Assisted Outreach

Private Market Labs

AI-powered SMB Match


Free trial, then $49/month

Match with best-fit Brokers

Insights Podcast

Custom Buyer Profiles

Simple filters and dropdowns


Free to browse, $14.95/month to save

Paginated lists of brokers

Guides for Buyers

Seller Contacts (Premium)

While Private Market Labs offers cutting-edge technology and a personalized experience, it faces challenges in matching the internet traffic and established market presence of However, it excels in providing comprehensive broker data and a diverse range of deals, which are areas where could improve.

A match for both general and specific searches maintains a relatively simple filtering methodology, with management tools behind a paywall. Private Market Labs provides a significantly more refined process from both a deal discovery and match management perspective. For serious users looking to make the most of their time, Private Market Labs provides a superior user experience with a substantially larger dataset

Only with SMB Match

“Industry agnostic search in Massachusetts for deals in the 750k-5M price range, no restaurants, bars, or liquor stores”

Private Market Labs deal and intermediary data

Access one of the largest unduplicated, consistently formatted dataset of businesses for sale and their sell-side representatives in the industry. Get matched with over 75,000 active businesses for sale from over 6,500 firms and more than 20,000 intermediaries based on your search thesis.

What Our Customers Are Saying

Private Market Labs Deals Preview

Specialty Laser and Survey Equipment Sales and Service Company

This company sells and services several lines of technical construction and survey related equipment. They are a leader in New England in their field with an excellent reputation for sales and service. Currently the company has a retail location and three salespeople.

LOCATION Oxford County, Maine, United States
PRICE $1,075,000
REVENUE $2,659,049
CASHFLOW $444,884
Get Started

Dry Cleaning Business for Sale with Real Estate

A dry cleaning business for sale, including real estate with an active tenant and top-of-the-line equipment, is available for acquisition. This business was first established three decades ago, in 1992, with the owner of the business replacing the machinery with hydrocarbon machines several years

LOCATION Fort Worth, Tarrant County, Texas, United States
PRICE $1,300,000
REVENUE $310,831
EBITDA $100,119
Get Started

Specialized Roofing Contractor for High End Residential and Commercial

Located in Bellevue, ID, this company has been in business for 37 years. They specialize in providing top-quality roofing services for luxury homes, custom estates, and high-end commercial properties. With a reputation for exceptional craftsmanship and attention to detail, they ensure...

LOCATION Blaine County, Idaho, United States
PRICE $2,500,000
REVENUE $3,625,000
CASHFLOW $784,000
Get Started

Accurate Matching & Easier Deal Management
with Machine Learning Tools

1. Search

Get matched with deals and intermediaries that meet your precise investment thesis, no matter how narrow or broad.

2. Finance

Access capital providers that meet your search strategy, including lenders and equity investors.

3. Due Diligence

Connect with Pre-LOI, LOI and due diligence service providers to set up for a successful acquisition.


As a new business owner, access tools and services to run a profitable company.


When it’s time to move on, partner with advisors, service providers, and buyers to get the best deal.

The Platform Walkthrough

Data from +2,000 Websites for Informed Acquisition Decisions

For buyers in the private market, having the right information is key. We build extensive partnerships and gather data from thousands of quality sources to ensure you find the best opportunities for your search. This thorough sourcing is what powers our extensive database, offering buyers like you the detailed insights needed for strategic acquisitions.​

How it works

Step 1: Match with Listings

Leverage our advanced matching technology to identify the most promising acquisition opportunities.

Step 2: Easy Target Management

Manage your matches in platform. Save the deal and intermediary connections that are most promising

Step 3: Engage with Brokers

Leverage the platform messaging system to contact intermediaries about specific deals or about their expertise.

Step 4: Return for New Deals

Keep coming back to the platform to get the latest data updates. We continuously monitor the market for you.


Find the right matches

Whether you're looking to buy and operate or simply invest in a skilled entrepreneur's acquisition, this is the right place. Create your profile and gain access to deal flow, capital providers, due diligence professionals, and service providers.

7 day trial, no credit card required!

Why Buy an Enduringly Profitable Small Business on Private Market Labs

Most publications credit Irv Grousbeck with the creation of the search fund model and the beginning of search strategies. A former media executive-turned-Harvard professor, Grousbeck created the first search fund in 1984. Search Funds get their name from the initial entrepreneurs who “searched” for companies to acquire with their own capital rather than relying on outside funding sources such as venture capitalists or banks. Since then, search fund activity has grown significantly with more than hundreds successful transactions over three decades.

At Private Market Labs, we consider a search fund to be any small group or individual undertaking a proactive process to find and acquire an existing business based on target factors such as geography, industry, deal size, business type and other criteria. Typically this takes the form of a single-acquisition or multiple-acquisition “search”, where the buyer uses a mix of debt and investor capital to purchase and operate successful small businesses generating meaningful cash flow.

You’ve come to the right place! We’ve put together a whole suite of resources for people looking to get into search. There are two pieces in particular that can be very helpful for beginning searchers:

First and foremost, buying a business comes with a different operating risk profile. Most people look to buy businesses that already have substantial profits, allowing them to achieve their entrepreneurial goals while still making a meaningful salary. Most startup ventures require substantial investment of time and resources up front, before the founder ever achieves any financial stability. Additionally, most startups fail, meaning that the entrepreneur’s up front investment frequently generates very little in the way of returns.

When you buy a business, you’re taking the personal resources you would have invested in your startup and using them as a downpayment on an enterprise that is already profitable, skipping the painful “0 to 1” part of the process. While buying a business does come with risks (for example, you’ll likely be required to put down your personal assets as collateral on a loan to complete the transaction), the operating risk is substantially lower.

We put together a set of stories, describing the kinds of small business transactions that we see in our industry. Check it out, and see if you recognize yourself in any of these entrepreneurs.

There are a number of options for aspiring small business buyers. The most common one is the SBA 7a program, which is a government-backed loan program used in transactions $5M and under. We partner with a number of SBA lenders at Private Market Labs. Here are conversations we’ve had about the program:

Jarryd Osborne (buy-side broker)

Jared Johnson (SBA lender)

Heather Endresen (SBA loan broker, former lender)

Lisa Forrest and Sarah Andrews (SBA lenders)

There are also a number of ways to buy a business without using an SBA loan. We published on that as well.

After doing your research, your first decision is going to be around the search model you’d like to use. There are “traditional” searches where buyers raise funding from outside investors to buy larger businesses.

There are also “self-funded” searches, where buyers primarily use personal assets and debt to acquire a smaller business with more personal ownership. You can read more about the different types of search.

You’re in the right place! Private Market Labs is the modern, efficient, and technologically-enabled way to find small business deal flow. We focus on deals represented by business brokers. We like these deals because they have motivated sellers who are supported by advisors incentivized to get deals done. As a result, brokered deals close at higher rates than off-market deals. To learn more about the different kinds of deal flow in our space, check out this article and this conversation with Steve Ressler.

Once you have your deal in hand, there are several next steps. People using an SBA loan will want to work with their lender to make sure the deal is doable for the bank. You’ll want to conduct thorough due diligence on your deal to make sure you understand any risks associated with the company itself. We’re partnered with DueDilio to provide just-in-time connections to vetted experts for due diligence. You can request help directly in the platform! Here are some additional resources about the due diligence process:

Simple & Transparent Pricing


Unlimited search themes

Unlimited contact saves

Easily manage your opportunities

7 day free trial



Custom plans for large or multi-searcher organizations (accelerators, support organizations, etc.)